We put a good amount of thinking in this. In fact, we spent months on making the ‘right’ decision for our packaging. We wanted to keep the environmental impact as low as possible, while preserving the freshness and taste of our coffee.
We visited all congresses, seminars and trade fairs we heard about to find the best material for our packaging. Eventually, we stumbled upon some material that was labeled as recyclable, but required a far higher energy input for the production. In fact, with the current infrastructure in place it would not be recycled after all. This dilemma showed us that there is no straightforward solution. Every material seems to come with certain advantages and drawbacks.
Sustainability is not black and white but rather something in between.
We want to be 100% sure to decide for a better packaging rather than just green-wash. The majority of energy and resources goes actually in the coffee brewing process, however the problem that is mainly discussed is packaging waste. Another big problem is the waste of resources, like coffee. This means although we definitely have to reduce our packaging waste, first we have to consume less and throw away less. Our packaging helps doing so by preventing you to use too much coffee or letting it go bad.
Currently, we are testing new packaging materials to further decrease our impact. We are excited about how these tests turn out! We are at the beginning of our journey and we will use the experiences we make along the way to continuously improve.
We want our coffee to taste good but have been very concerned about it’s footprint too. While many sustainable issues are a choose-either-or-problem. These two work very well together. Frequently, the farmers who care about sustainability and fair wages produce some of the best coffee too.
The coffee we receive from the small farms is rainforest alliance certified, which requires ethical work conditions and sustainable practices. Additionally, the communities we partner up with have small farms of 2 hectares and plant shade-grown coffee. This practice is far more healthy for the ecosystem and makes the coffee less receptive for coffee rust, the most widespread disease of coffee plants. In the future we want to strengthen our relationship with the farmers and support protective measures for the coffee plantation.
The last mile transport has a severe environmental impact. The cost of individual transport is unproportional high and we all have to reduce our home deliveries.
Our product is very light which reduces the impact on the environment substantially, yet we are not satisfied. Therefore, we compensate all our emissions that are caused by the home delivery.
There is a lot we still want to learn and one of our main goals for 2020 is to find a strong project that has an impact on the environment, education or health. If you know about a project that has a strong impact please write us!
For now we pledge to donate every year 1% of our revenue to social projects.